On-Site Search Engine Optimisation and Gallereo

Saturday 17th July 2010

To come back to looking at keywords and the on-site optimisation of your artist or photographer website, let's have a look at some of the search engine options available with Gallereo and why they are important, not matter what sort of creative website you have.

For the pages across your site there is an SEO Settings tab, which allows you to edit your on-site keywords so that each individual page can be best optimised to draw traffic from the search engines. On these tabs there are a number of key fields, which are:

Browser Title

This is the information that is shown in the web browser that lets you know the title for the page that you are on. This is also the name that will appear if you open a new browser tab or bookmark the page. You should make sure that your best keywords are incorporated here, and try and make each page title a little bit different. These title keywords are one of the first things that search engines look at when they are trying to decide whether your site is relevant to bring up in any given search.

Page URL Keywords

These are the keywords that sit after your domain name: www.domain.com/these-are-the-keywords. It is really helpful to optimise your site with the keywords in your URLs as this is something else that search engines really pay attention to. Aside from the search engines, this also lets visitors know a little more about the page that they are visiting.

Image Hidden Keywords (Alt Tags)

Search engines cannot read images, they can only read text. So no matter how great your pictures are, they don't really mean anything to the search engines....unless you make use of Alt Tags, which are hidden keywords attached to the images on a page. You should add in keywords to describe the pictures on the page, making sure to include your chosen keywords. The keywords can be comma separated, they do not need to be in full sentences.

Meta Keywords

For the meta keywords field, this is where you list your keywords for that page. The browser title, page URL keywords and Alt Tags should be kept fairly short, but here you can have up to 15 keywords. Our recommended limit is 15, the reason being that search engines do not like to see 'keyword stuffing' or the overuse of your keywords. These meta keywords will not appear at the front end of your website, but they will be read by search engine bots come to find out what your site is about.

Meta Description

The meta description is again read by the search engines and will not appear at the front end of your own site, but this description might appear in places such as the short description that follows the website title in Google search listings. For this reason, you want to make sure you use your keywords here, but also make sure you write in full sentences that humans can read!

These are the main fields that you should fill with your keywords in order to optimise your website for the search engines and hopefully draw lots of interested traffic who will become interested in your work. Aside from these fields you should also make sure that you use your keywords in the written content on your site. Search engines love lots of content, and you have a perfect opportunity to really let people know what you're about by creating it.

Posted on July 17th 2010 on 04:49pm

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