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Label: facebook

Friday 11th October 2013Driving Traffic to Your Gallereo Page

Once you've carefully added all your beautiful artwork to your Gallereo page, it's important to start thinking of how to create exposure for yourself and bring in potential art buyers. We've discussed the power of social media as a means of getting noticed, but the more you reach out to people, the more successful you'll be - so let's take a look at how you can use your personal Gallereo blog in combination with your Facebook fan page to really get noticed.

As you may know, the more text you have associated with your name in search engines, the more easy it will be for people to find you, and making regular blog posts will dramatically increase your profile. If you take the concepts we put forwards in our post on Facebook fan pages and instead apply them directly to your blog, and then share your blog posts on your fan page, you'll be exponentially increasing the number of people who visit your Gallereo page. This can't be stressed enough - this way, when you post about something interesting or clever that you found online, people will be visiting your Gallereo blog page instead of some other external site. Obviously, you'll want to still link to that external site from your blog post, but they'll be visiting your blog first, and if you choose interesting enough content, they'll want to come back.

When you're sharing your blog posts on Facebook, there are a few things to take into consideration that can really improve fan engagement. When you paste a link into Facebook for sharing, it automatically visits the link and chooses a picture, a title and a short description to fill your post - but needless to say, the computer doesn't always choose the best options. Take a look through the various images they offer you, and pick the one that is most exciting and relevant. Take a moment to adjust the title and description as well, as Facebook obviously doesn't have the ability to summarise content or edit for clarity.

Another important thing to do is to actively ask your Facebook fans for feedback in your posts. While it might seem like a simple change, the most effective Facebook posts are those which ask the user to participate in discussions; it makes the user feel like they are personally involved in a dialog the two of you are creating, instead of simply reading a news article. Do your best to respond to any comments or questions your users offer, as the more engaged you are, the more engaged they will be. You wouldn't ignore comments made at a gallery opening, and this is no different! Make note of their questions as potential blog posts, although try not to single anyone out in your posts, and your fans will start to feel as though they're developing a strong relationship with you - and strong relations build strong sales.

Posted on October 11th 2013 on 04:49pm
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