Wednesday 16th December 2015Updating Your Portfolio
Well, it's just about that time again. The year is beginning to draw to a close, and it's a great time to look back at what you've accomplished over the past year. Hopefully you've grown and changed over the last 12 months, and produced a huge body of new work that will inspire you and drive you forwards into the next glorious year. But aside from all that lovely high-minded stuff, there are some relatively less exciting chores that are a good idea to get out of the way at the year's end - namely, updating your portfolio.
Some of you might find this an onerous task, sorting through your current portfolio and contrasting it with all your newly produced work. We all know how agonizing it can be to choose pieces for your portfolio: include too many and you'll hide your real triumphs, but omit too many and you'll lose a sense of your overall artistic style and progressions. Try to make it more of an enjoyable task, a kind of personal mini-retrospective about what you've managed over the last year, about how your personal style and artistic explorations have evolved from one year to the next.
If you're lucky enough to generate your income from the arts, then you probably understand the value of an updated portfolio, but that doesn't necessarily mean you're always on top of things. If you develop an end of year ritual where you review and update, you'll always be on top of things, ready to show off your best and brightest ideas. For bonus points, you'll start this ritual every quarter, but unfortunately most of don't generate enough portfolio-worthy work that quickly!
If you're currently working primarily in analog media - painting, sculpture, etc - you may want to take this opportunity to start digitizing your portfolio, as one of the best ways to increase your exposure is to make it easy to find you! If you're already working with a digital portfolio, good on you - now is the time to make sure everything is optimized, updated, and properly tagged so that you can reach your potential fans.
Updating your portfolio can give you a proper sense of perspective looking backwards, seeing where you've come from and how you've evolved, but one of the most overlooked benefits of examining these things is how they inform where you'll go next. The new year is rapidly approaching, full of promise and potential triumphs, but only you can turn these promises and potentials into portfolio-worthy masterpieces.
Posted on December 16th 2015 on 04:31pm
Friday 15th November 2013Choosing Your Portfolio Pieces for Gallereo
No matter what type of artist you are or where you choose to exhibit your work, the single most important choice you have to make is which pieces to include in your portfolio. Selecting the work to include on your Gallereo page is almost important (if not more), because the body of work you choose to show potential customers will have a direct impact on their opinion of you and your body of work as whole, and so whether or not they want to buy one of your pieces.
Naturally, you're going to struggle with it. That's ok - it's a testament to your emotional connection to your work that you have a hard time sorting out what to include. Fortunately, Gallereo is almost infinitely flexible in the way you choose to organise your personal page. This allows you to categorise your work into various distinct bodies, which can be very useful if you've experimented with different types of media or with different styles within media. If you tend to find yourself working in series', then you've almost got a built-in categorisation system. The same applies if your style has evolved over time but you still want to sell some of your older work.
When it comes to selecting the pieces you want to show, remember that you obviously want to include the best of the best on the first page people see. While you have the option of including every single piece of work you've ever done, they're not likely to all show off your talents equally. It can be agonizing to make decisions about which pieces make the cut and which don't, but it's always worth it as it helps you to prioritise which pieces you feel are your best work. But beyond that, do you really have to choose which is "best"?
If you've already got a portfolio pre-Gallereo, think about the choices you made when you were selecting. Do the pieces still represent your style? Do they still represent your talent level? Do they still accurately represent that most-elusive thing, your artistic self-expression? You'll probably want to go back and include some additional pieces, and leave of the current ones out, but that's ok.
The important thing to remember is not to fall for the temptation to include everything you've ever done. You may think, 'Oh, well, it's all digital, I don't have to worry about space constraints!' - and you're right, but you do have to worry about the attention span of your audience. When another artist website is only a few clicks away, you have to make sure that you're captivating your audience or they're just going to wind up somewhere else - and showing 500 of your pieces on the front page is more likely to push them away than pull them in.
So plan carefully, and put your best foot forwards. Give viewers the chance to dig in deeper to your work if they want to, but pick the best of the best to put on your front page as a showcase of your range of abilities.
Posted on November 15th 2013 on 09:03pm