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Label: art market

Thursday 30th January 2014The Changing Art World

It's no surprise that the art world changes regularly - innovation, re-examination and remixing are three of the main driving forces behind artistic vision, and have been there in some form or other since the very beginning of recorded history. It should come as no surprise, then, that the way both artists and viewers interact with art is also undergoing a change. To any of you who already use a Gallereo page to sell your work, whether in conjunction with offline galleries or not, this should come as no surprise. After all, you're already adopting one of the major changes that have shaken up the traditional gallery model. Online art sales are booming, and while many buyers don't want to buy artwork without seeing it 'in the flesh', this attitude is also changing.

Online galleries are the only shakeup going on at the moment, as the growing popularity of the art fair has begun to change how galleries operate. Instead of relying on general foot traffic and industry parties to generate buzz, many gallery owners - and independent artists - are finding great success from the consolidating opportunities offered by art fairs. In the same way that online art shopping allows potential buyers to browse a virtually unlimited selection of work, art fairs are offering the chance to browse a massive selection while still actually being able to inspect the pieces firsthand before purchase. For gallery owners, the potentials are just as tantalising, with some gallery owners able to earn as much as they normally would in an entire year from a single successful art fair.

Now, you're not going to stumble across a Van Gogh or a Picasso, even at as prestigious a fair as the recently completed London Art Fair, but as the number of works by the most well-known world famous painters are increasingly becoming unavailable as they get picked up by private collectors and museums unlikely to sell, the demand for contemporary work is growing by leaps and bounds. It doesn't hurt that many different cities around the world are beginning to catch on to the trend, making local contemporary work available to a much wider audience than galleries have been able to reach traditionally. Artists who take the time to combine an online presence with appearances at local art fairs are likely to dramatically increase both their sales and general exposure within the art world.

Posted on January 30th 2014 on 03:08pm
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