The Changing Art World
Thursday 30th January 2014
It's no surprise that the art world changes regularly - innovation, re-examination and remixing are three of the main driving forces behind artistic vision, and have been there in some form or other since the very beginning of recorded history. It should come as no surprise, then, that the way both artists and viewers interact with art is also undergoing a change. To any of you who already use a Gallereo page to sell your work, whether in conjunction with offline galleries or not, this should come as no surprise. After all, you're already adopting one of the major changes that have shaken up the traditional gallery model. Online art sales are booming, and while many buyers don't want to buy artwork without seeing it 'in the flesh', this attitude is also changing.
Now, you're not going to stumble across a Van Gogh or a Picasso, even at as prestigious a fair as the recently completed London Art Fair, but as the number of works by the most well-known world famous painters are increasingly becoming unavailable as they get picked up by private collectors and museums unlikely to sell, the demand for contemporary work is growing by leaps and bounds. It doesn't hurt that many different cities around the world are beginning to catch on to the trend, making local contemporary work available to a much wider audience than galleries have been able to reach traditionally. Artists who take the time to combine an online presence with appearances at local art fairs are likely to dramatically increase both their sales and general exposure within the art world.
