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Label: pop art

Thursday 06th September 2012Campbells Soup and Brillo Boxes: Homage to Andy Warhol

This past week seems to have had a flurry of Andy Warhol-related products come to market, to celebrate his pop art flair, and to acknowledge the way that his work has enshrined certain brands in the public eye. 
 
Earlier this week we saw the limited edition set of Campbell's soup cans, which have gone on sale at Target for a very modest 75 cents a can. They pay homage to the soup can series that Warhol created in the 1960's, making Campbells an icon of post-war American consumerism. 
 
 
1.2 million tomato soup cans have been created with these limited edition labels. Campbells purchased one of Warhols soup can paintings in 1993 for their boardroom, and since then has worked with the Warhol Estate and Foundation in regard to rights to create clothing, magnets and other memorabilia, featuring the artists renditions of their products.
 
Perhaps the other most famous commercial product that Warhol chose to recreate in the 1960's was the Brillo Soap Pad boxes, which he mimicked as art in 1964. 
 
 
It will be Brillo's 100th anniversary in 2013, so they have teamed up with Incase and the Andy Warhol Foundation to make a collection of laptop sleeves, iPad covers and iPhone cases featuring the famous Brillo packaging. 
 
Those will be a little dearer to purchase, with prices likely to be between $40 - $100.

Posted on September 06th 2012 on 01:08pm
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