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Label: traffic

Friday 01st November 2013Use Image-based SEO to Drive Traffic

As you've learned by now, search engine optimisation is one of the most important tools for artists to use when selling artwork online. Unavoidably, most SEO tips and tricks are geared towards online text, simply because that's how keywords are entered into search engines - but with a bit of careful planning, it's possible to ensure that your artwork appears near the start of any image searches. Most of these tips will be specifically targeted towards Google rankings, as Google is the number one source of search engine traffic by a huge margin, but they should help your images rank more highly on other search engines as well. We're going to assume that you've followed our advice from past posts and taken steps to ensure that your on-page text (titles, descriptions, etc) about each image is as descriptive as possible.


Going above and beyond the on-page text starts with how you actually save the images themselves. Google always appreciates a fast-loading page, so images with smaller file sizes tend to get more preferential rankings. Those of you with even a passing awareness of digital images will know that there is a correlation between file size and image quality, and naturally you don't want to try to use a low-quality image to sell your artwork. The heart of this balance lies in your image compression settings. The JPEG file format can strike an amazing balance between image size and quality, but in 99/100 cases, you can get away with using a compression/quality setting of 80 or even 70, which saves a huge amount of file size when compared to a setting of 100. Experiment, and see what balance looks best on your work - in some cases, you may even be able to get away with a setting of 60 without a noticeable loss of quality.


Once you've optimised your settings, be sure to choose a filename carefully. Use as much description as possible, including your name and the title of the work at the very least, and consider including the medium, the date, and where it was created. But instead of making it all one long word that Google may have difficulty parsing, use dashes to separate words, as Google treats a dash in a filename as equivalent to a space.

 

Finally, make sure that you set what's known as the 'ALT' text for your images. In its original purpose, ALT text is intended to be read by navigation-assistance programs for blind users in place of images, but it has found another use in the SEO field. Include all your descriptive information in the ALT field as well, although try to switch up the formatting of the text so that Google doesn't consider it a duplication of other content on your page.

Posted on November 01st 2013 on 05:28pm
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Labels: seo, tips, traffic

Friday 11th October 2013Driving Traffic to Your Gallereo Page

Once you've carefully added all your beautiful artwork to your Gallereo page, it's important to start thinking of how to create exposure for yourself and bring in potential art buyers. We've discussed the power of social media as a means of getting noticed, but the more you reach out to people, the more successful you'll be - so let's take a look at how you can use your personal Gallereo blog in combination with your Facebook fan page to really get noticed.

As you may know, the more text you have associated with your name in search engines, the more easy it will be for people to find you, and making regular blog posts will dramatically increase your profile. If you take the concepts we put forwards in our post on Facebook fan pages and instead apply them directly to your blog, and then share your blog posts on your fan page, you'll be exponentially increasing the number of people who visit your Gallereo page. This can't be stressed enough - this way, when you post about something interesting or clever that you found online, people will be visiting your Gallereo blog page instead of some other external site. Obviously, you'll want to still link to that external site from your blog post, but they'll be visiting your blog first, and if you choose interesting enough content, they'll want to come back.

When you're sharing your blog posts on Facebook, there are a few things to take into consideration that can really improve fan engagement. When you paste a link into Facebook for sharing, it automatically visits the link and chooses a picture, a title and a short description to fill your post - but needless to say, the computer doesn't always choose the best options. Take a look through the various images they offer you, and pick the one that is most exciting and relevant. Take a moment to adjust the title and description as well, as Facebook obviously doesn't have the ability to summarise content or edit for clarity.

Another important thing to do is to actively ask your Facebook fans for feedback in your posts. While it might seem like a simple change, the most effective Facebook posts are those which ask the user to participate in discussions; it makes the user feel like they are personally involved in a dialog the two of you are creating, instead of simply reading a news article. Do your best to respond to any comments or questions your users offer, as the more engaged you are, the more engaged they will be. You wouldn't ignore comments made at a gallery opening, and this is no different! Make note of their questions as potential blog posts, although try not to single anyone out in your posts, and your fans will start to feel as though they're developing a strong relationship with you - and strong relations build strong sales.

Posted on October 11th 2013 on 03:49pm
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