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Label: career

Thursday 12th December 2013Using the Story Behind Your Art To Make Sales

For many artists, the most difficult thing they ever have to do is write about their own work. Even for those lucky few who are gifted with the talent to write, it can be a struggle to discuss their pieces. Somewhat irritatingly, though, writing about your art is one of the most certain ways to help boost your sales volume. Not only does it give your piece a huge SEO boost - not to mention a huge SEO boost for your Gallereo page as a whole - but it helps your readers and potential buyers connect with you on a basic human level, understanding who you are and how you got here.

Backstory is one of the many things that make art unique - and, therefore, more valuable. If you were considering two pieces to purchase, both of them executed with equally dazzling skill in similar styles and at similar price points, and you knew the story behind one of them and nothing about how the other was produced, which would you end up purchasing? Nine times out of ten, I'll bet you would buy the one with the story behind it. While there's something to be said for mystery, creative lineage has far more value to it.

So at this point, you may be thinking to yourself, 'But my pieces don't have good stories behind them!' - which, if you're honest, probably isn't true. This is one point where keeping a decently organized process book can really help you to remember the development of each of your pieces. Odds are, there is a pretty decent story behind each one, if only you can remember it. If, somehow, you feel there really isn't a story worth telling for each piece, then take a good hard look at yourself and your art career instead. People love reading about the plucky artist overcoming the odds and creating beauty out of a world of confusion, and while we don't all have an archetypal story to tell, any story is still miles better than no story.

There's another benefit besides the sales pitch to this process. Taking stock of where you were, where you are now and how you got here can be a huge wellspring of both creativity and self-confidence, two invaluable resources for any artist. Don't be afraid of writing - embrace your story, and use it to both empower you and drive you further ahead in your career.

Posted on December 12th 2013 on 11:56pm
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