gallereo.com
Artists and photographers 
have your own gallery
website, instantly
Sign up Now

Labels

(13) 1984 (1) 2014 (1) 2015 (1) 2016 (1) 3d (1) 3d printing (4) 4chan (1) abstract expressionism (1) accident (1) activism (2) aesthetics (2) ai weiwei (3) airbnb (1) alejandro jodorowsky (1) alex grey (1) alex timmermans (1) alfonso batalla (1) algorithm (1) alison jackson (1) amalia ulman (1) america (1) americana (1) ana prvacki (1) ancient art (1) andy warhol (2) anicka yi (1) animals (4) animated (1) animation (2) anish kapoor (2) ansel adams (1) antiques roadshow (1) app (1) appraisal (1) appropriation (1) apps (3) april (1) architecture (2) art (95) art basel (1) art buying (1) art classes (1) art collectives (1) art conservation (1) art donation (1) art fair (8) art fairs (6) art gallery (2) art history (4) art horde (1) art lovers (2) art market (1) art movement (1) art news (2) art online (1) art preservation (1) art prices (1) art projects (1) art restoration (1) art sale (1) art sales (6) art school (2) art show (2) art theft (5) art world (3) artificial intelligence (1) artist (2) artist call (1) artist opportunities (1) artist spotlight (55) artist statement (1) artists (9) arts (4) arts and culture (1) artwork (1) asia (1) aspen art museum (1) associated press (1) auction (9) auction house (2) auctions (7) augmented reality (1) authentication (1) autumn (2) avam (1) award (1) awards (2) backup (1) bad art (1) balance (1) banksy (7) basel (2) bbc (1) bees (1) benjamin von wong (1) berlin (1) bill cosby (1) billboards (1) black market (1) blind (1) blog (2) books (1) brain (1) brazil (1) bribery (1) british art (1) brooklyn (1) bureaucracy (1) business (1) buttress (1) buying art (1) cai guo-qiang (2) calais (1) camera (1) career (1) cartooning (1) catherine yass (1) cattelan (1) celebrity (2) censorship (1) cern (1) cezanne (1) change (1) charity (1) chemistry (1) chicago (1) children (1) china (8) choice (1) christo (1) christopher burdenb (1) cia (1) cities (5) cleaning (1) climate (1) cloud gate (1) cold war (1) collaboration (2) collage (1) collection (1) collectors (1) cologne (1) colorado (1) colour accuracy (1) colour management (1) colours (1) comedy (1) compact camera (1) competition (2) computer (1) computers (2) con (1) conceptual art (2) contemporary art (7) contest (2) controversy (2) cooking (1) copeland (1) copyright (4) cork street (1) cosby (1) coupland (1) covent garden (1) creation (1) creativity (2) criminals (1) criticism (1) critique (1) crowdfunding (5) cubism (1) cui ruzhuo (1) culture (3) da vinci (1) dali (1) david maisel (1) deep dream (1) deepdream (1) degas (1) design (7) destruction (1) detroit (2) detroit institute of arts (1) development (1) digital (4) digital art (7) digital artists (1) digital images (1) digital resources (1) digital storage (1) digitising (1) digtal (1) dismaland (2) disney (1) disruption (1) dna (2) documentaries (1) documentary (1) donald trump (2) douglas hoekzema (1) downloads (1) dragan ilic (1) drawing (2) dubai (1) duchamp (1) e-commerce (4) earth (1) east germany (1) egypt (1) email (1) email marketing (1) emilio cresciani (1) ephemera (1) equipment (1) ernie button (1) europe (1) evolution (1) excessivism (1) exhibit (3) exhibition (1) exhibitions (31) exhibits (2) exit throug the gift shop (1) facebook (1) factum (1) fake (1) fakes (1) fantasy (1) featured artist website (1) file formats (1) film (1) fireworks (1) florence (1) football (1) ford house (1) forensics (2) forgery (5) found art (1) framing (1) frank auerbach (1) fraud (4) free art books (1) free artist websites for students (1) freelancing (1) funding (3) fundraising (1) gallereo (7) gallereo exhibitions (1) gallereo sites (7) gallereo top tips (4) galleries (7) gallery (3) gardner museum (1) genetics (1) genre (1) genre spotlight (3) george bush (1) germany (2) gif (1) gifts (1) glass (1) glitch art (1) global (1) google (6) government (1) graffiti (7) grafitti (1) graphics (1) guerrilla art (1) guggenheim (1) guide (1) guided tours (1) gurlitt (1) happy new year (1) harmonograph (1) healing (1) health (1) heather barnett (1) heist (1) hidden painting (1) hitchiking (1) hive (1) hoax (2) holiday (1) hologram (1) homeland (1) homelessness (1) hospitals (1) how to (1) hoxxoh (1) ideas (2) illusion (1) illustration (6) image editors (1) images (1) imitation (1) impressionism (1) indiegogo (1) inspiration (16) instagram (4) installation (9) installation art (1) installations (3) instapainting (1) internet (2) investments (1) ip (1) iraq (1) irma stern (1) iss (1) italy (2) jackson pollock (2) jeff koons (2) jill pelto (1) job (1) jodorowsky (1) jokes (1) joshua miels (1) jr (1) juried shows (1) keane (1) kickstarter (1) kurt perschke (1) kwangho shin (1) labeouf (1) lego (2) lenka clayton (1) lenses (1) leonid afremov (1) licensing (1) life (3) local (1) london (3) lookalike (1) looting (3) lost art (2) louvre (1) mac (1) machine learning (2) machines (1) macro (1) madrid (1) mafia (1) magritte (1) makoto azuma (1) mallorca (1) mark flood (1) markets (1) may 1 reboot (1) media (3) media studies (1) medicine (1) memo akten (1) metropolitan museum of art (2) miami (2) microniches (1) miguel chevalier (1) mike tyka (1) millennial (1) minimalism (1) missing (1) mobile phone photography (1) mobile phones (1) modern (1) modern art (4) mona lisa (1) monitor (1) moscow (1) motels (1) motion photography (1) motivation (1) mural (1) museum (4) museums (8) mystery (1) nanotechnology (1) narration (1) nasa (1) nathan sawaya (1) native rights (1) nazi (1) nenous thabit (1) networking (1) neural networks (1) new media (1) new year (2) new york (3) news (4) north korea (1) norway (1) nudity (1) nypl (1) oculus rift (1) on kawara (1) online (2) open source (1) optical illusions (1) optimism (1) outdoor (1) outside (1) outsider art (1) painting (7) paintings (2) paris (1) participation (1) passport (1) paul wainwright (1) pc (1) perception (2) performance (1) performance art (4) perspective (1) peta (1) peter lik (3) petr avlensky (1) phantom (1) philadelphia (1) photogrammetry (1) photographer (1) photographs (1) photography (48) photojournalism (1) photoshop (1) physical art (1) picasso (7) pippin bar (1) plagiarism (1) polaroid (1) politics (1) pop art (1) popup exhibitions (1) portfolio (2) postmodernism (1) poverty (1) prank (1) pranks (1) preservation (1) presidents (1) prices (1) pricing (1) printing (1) printmaking (2) prints (2) prize (1) product (1) profiling (1) project inspiration (3) project spotlight (1) projects (1) propaganda (1) protection (1) protest (2) provenance (1) psart (1) public art (3) purchase (1) questions (1) rachel rossin (1) ranking (1) realism (1) record (1) records (3) redball (1) refugees (1) render (1) renwick gallery (1) replicas (1) replication (1) research (1) residency (1) resources (1) restitution (1) retrospective (4) richard prince (2) robot (1) robots (2) rodin (1) rosemarie fiore (1) russia (2) sale (3) sales (14) sales record (1) sales tips (1) salvador dali (1) salvage (1) samsara (1) sanctions (1) santa fe (1) saving (1) scanning (1) science (4) scott kelly (1) sculpture (13) sculptures (1) search (1) seasons (1) seattle (1) self-promotion (1) selfie stick (1) selfies (3) selling art (2) selling art online (3) selling photographs (1) seo (3) sfmoma (2) shanghai (1) shell (1) shia (1) shia labeouf (2) shipping (1) sketchbooks (1) skills (1) sky ladder (1) slime mold (1) smartphone (1) smithsonian (2) smuggling (1) snow (1) snowden (2) social experiment (1) software (2) sothebys (1) space (2) speculation (1) spencer tunick (1) spotlight (1) spring (3) stained glass (1) statue (2) statues (1) stock photogarphy (1) stock photography (2) stolen art (2) stories (3) strandbeest (1) street art (11) street photography (1) street view (1) studio (1) summer (2) sunshine (1) super bowl (1) surrealism (3) surreality (1) swan lake (1) tablets (2) tate modern (1) television (1) terence koh (1) the basics (1) theft (9) theo jansen (1) therapy (1) time magazine (1) tips (32) tommy ingberg (1) toronto (2) tour (1) tourism (1) traffic (2) travel (5) trends (1) troll (1) trump (2) tutorials (1) twitter (1) ukraine (1) update (1) vacation (2) value (1) van gogh (1) vancouver (1) vandal (1) vandalism (1) vantablack (1) venice (1) verona (1) video art (2) video games (3) vincent van gogh (1) virtual reality (2) visa (1) watermarking (1) website (2) wengshoel (1) whisky (1) winter (3) wireman (1) wolfgang (1) work (1) workflow (1) world cup (1) world press photo (3) writing (3) ww2 (1) wydr (1) yayoi kusama (2) year end (1) youtube (1)
Label: seo

Friday 01st November 2013Use Image-based SEO to Drive Traffic

As you've learned by now, search engine optimisation is one of the most important tools for artists to use when selling artwork online. Unavoidably, most SEO tips and tricks are geared towards online text, simply because that's how keywords are entered into search engines - but with a bit of careful planning, it's possible to ensure that your artwork appears near the start of any image searches. Most of these tips will be specifically targeted towards Google rankings, as Google is the number one source of search engine traffic by a huge margin, but they should help your images rank more highly on other search engines as well. We're going to assume that you've followed our advice from past posts and taken steps to ensure that your on-page text (titles, descriptions, etc) about each image is as descriptive as possible.


Going above and beyond the on-page text starts with how you actually save the images themselves. Google always appreciates a fast-loading page, so images with smaller file sizes tend to get more preferential rankings. Those of you with even a passing awareness of digital images will know that there is a correlation between file size and image quality, and naturally you don't want to try to use a low-quality image to sell your artwork. The heart of this balance lies in your image compression settings. The JPEG file format can strike an amazing balance between image size and quality, but in 99/100 cases, you can get away with using a compression/quality setting of 80 or even 70, which saves a huge amount of file size when compared to a setting of 100. Experiment, and see what balance looks best on your work - in some cases, you may even be able to get away with a setting of 60 without a noticeable loss of quality.


Once you've optimised your settings, be sure to choose a filename carefully. Use as much description as possible, including your name and the title of the work at the very least, and consider including the medium, the date, and where it was created. But instead of making it all one long word that Google may have difficulty parsing, use dashes to separate words, as Google treats a dash in a filename as equivalent to a space.

 

Finally, make sure that you set what's known as the 'ALT' text for your images. In its original purpose, ALT text is intended to be read by navigation-assistance programs for blind users in place of images, but it has found another use in the SEO field. Include all your descriptive information in the ALT field as well, although try to switch up the formatting of the text so that Google doesn't consider it a duplication of other content on your page.

Posted on November 01st 2013 on 05:28pm
0 Comments
Labels: seo, tips, traffic

Friday 18th October 2013Connecting Online with Local Art Buyers

As an artist hoping to sell your work online, you probably haven't given much of a thought to your local sales prospects. Showing your work in local galleries can be an incredibly difficult process, and even after a great deal of work it doesn't guarantee any of your pieces will actually sell. But it's undeniable that developing a local fanbase can dramatically improve your chances of successfully climbing your way up in the art world. Fortunately, it's possible to combine your online strategy with an offline one to maximise your sales potential.

We've been talking a lot about the value of SEO for artists lately, and with good reason - it's one of the most important tools to utilise when you're trying to sell your artwork online. But there's a side to search engines that industry players like Google are just beginning to get a handle on, which is known local search. This means that there are a great deal of opportunities for artists who are savvy enough to capitalise on it - and it's fairly easy to do.

As you may or may not have guessed, it would be very difficult to become highly ranked in search engines for generic terms such as 'nature photographer' or 'landscape painter' - but when you begin to couple those terms with local city/town/region names, the prospects begin to get more favourable. Instead of being discouraged by a slow response to your SEO efforts, you can choose to gradually build up your prestige by beginning at a more local level, and you can target these terms fairly easily with a bit of quick modification to your Gallereo page and the titles and descriptions of your artwork.

Consider including the location of your pieces in your titles, even if only as part of the short title description we suggested in our main 'SEO for Artists' post - but be sure to include them in the longer descriptions no matter what. This can quickly help you begin ranking for localised search keywords, and as people begin to think of you as a London-based artist (or wherever you happen to be from), they'll begin mentioning that when they link to your Gallereo page, and that will boost your local rankings even more. Many art buyers are keen to support their local artists and art communities, so some careful thought into how you choose to name and identify your artwork can make a huge difference in your success! Good luck!

Posted on October 18th 2013 on 04:43pm
0 Comments
Labels: local, sales, seo, tips

Saturday 12th October 2013SEO Basics for Artists

Most of you have probably heard the acronym 'SEO' by now - but for those of you who haven't, it stands for 'search engine optimisation' and it's one of the most important aspects of online art sales. Search engines are responsible for a massive percentage of traffic for almost every website, and your Gallereo page is no exception. Unfortunately, many artists are not exactly sure how to take advantage of SEO techniques when it comes to their art sales, so we'll take you through some basic tips you can apply to boost your web presence. Even though the field of SEO is huge and constantly changing, these tips are fairly universal and not likely to change any time in the future.

The most important thing you need to realize is that text is the key to all good SEO. While it might seem obvious, it's crucial to remember that because all web searches are conducted via text, the more text you have associated with your images and your Gallereo page, the more often you'll appear in search results. Manipulating where your rankings appear is also important, but a bit outside the scope of this article - and we're focused on the basics here. This focus on the importance of text presents a few different opportunities.

First of all, be very careful how you title your work. If you name your artwork 'Untitled' and leave it at that, it's highly unlikely that anyone is going to find it. While I wouldn't presume to ask you to change the real title (or lack of title), for the purposes of your Gallereo page it's very helpful to add a brief bit of descriptive text after the actual title. Consider mentioning the subject matter, the medium you used, and perhaps even the general colour palette you worked with.

Next, ensure that you've filled out the description section fully. There's no need to include an entire essay on the piece, but be sure to discuss the elements you mentioned in your brief title description in longer detail. Include as much information as you can to help potential art buyers find your work, and include mentions of some popular search terms as well, such as 'contemporary art for sale' and so on - just be sure to integrate them naturally into sentences, as Google will penalise sites that it thinks are simply 'keyword stuffing' (ie: filling the entire page with search keywords and no real content).

Finally, and we mentioned this in our previous post, make good use of your Gallereo blog. It's a part of your subscription, and an incredibly valuable tool if you take the time to use it well. When you integrate it with your Facebook fan page, as every time someone shares it or 'Likes' it on Facebook, Google (and other search engines) will regard it even more highly.
Most of you have probably heard the acronym 'SEO' by now - but for those of you who haven't, it stands for 'search engine optimisation' and it's one of the most important aspects of online art sales. Search engines are responsible for a massive percentage of traffic for almost every website, and your Gallereo page is no exception. Unfortunately, many artists are not exactly sure how to take advantage of SEO techniques when it comes to their art sales, so we'll take you through some basic tips you can apply to boost your web presence. Even though the field of SEO is huge and constantly changing, these tips are fairly universal and not likely to change any time in the future.

The most important thing you need to realize is that text is the key to all good SEO. While it might seem obvious, it's crucial to remember that because all web searches are conducted via text, the more text you have associated with your images and your Gallereo page, the more often you'll appear in search results. Manipulating where your rankings appear is also important, but a bit outside the scope of this article - and we're focused on the basics here. This focus on the importance of text presents a few different opportunities.

First of all, be very careful how you title your work. If you name your artwork 'Untitled' and leave it at that, it's highly unlikely that anyone is going to find it. While I wouldn't presume to ask you to change the real title (or lack of title), for the purposes of your Gallereo page it's very helpful to add a brief bit of descriptive text after the actual title. Consider mentioning the subject matter, the medium you used, and perhaps even the general colour palette you worked with.

Next, ensure that you've filled out the description section fully. There's no need to include an entire essay on the piece, but be sure to discuss the elements you mentioned in your brief title description in longer detail. Include as much information as you can to help potential art buyers find your work, and include mentions of some popular search terms as well, such as 'contemporary art for sale' and so on - just be sure to integrate them naturally into sentences, as Google will penalise sites that it thinks are simply 'keyword stuffing' (ie: filling the entire page with search keywords and no real content).

Finally, and we mentioned this in our previous post, make good use of your Gallereo blog. It's a part of your subscription, and an incredibly valuable tool if you take the time to use it well. When you integrate it with your Facebook fan page, as every time someone shares it or 'Likes' it on Facebook, Google (and other search engines) will regard it even more highly.

Posted on October 12th 2013 on 05:39pm
0 Comments
Labels: seo, tips
rss feed
START NOW WITH OUR NO-OBLIGATION 30 DAY FREE TRIAL!
Account Login:
Access your account area here.

login Forgotten Password?
Connect with us
Bookmark
facebooktwitter
© Copyright 2009-2017 Gallereo.com Legal Information l Company Information l Sitemap l Contact us