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Label: email marketing

Wednesday 27th August 2014Email Marketing for Artists

Like oil and water, artists and email rarely mix. It's a serious problem, because email marketing is one of the best ways to make sure that your adoring public knows what's happening in your artistic life, and what they can look forwards to in the future. Many artists think they don't know have the know-how to use email as an effective outreach tool, or that nobody would want to read their emails. This may have been true 10 years ago, but in 2014, it couldn't be farther from the truth. You've already realized that you need a website to keep yourself going - adding an email signup system isn't very difficult once you've mastered your own website.
The easiest way to integrate a mailing list in your artist marketing toolkit is to use a service like Mailchimp. It's free to start, and you only have to pay once you reach a certain number of subscribers - something around 2000 - by which time, you'll no doubt appreciate the value of what email can do for your artistic career. They make it extremely easy to integrate into your website, and soon you'll be starting to build a list of people who are dedicated and interested in you.

If you just sit back and hope for people to sign up, however, you're probably going to be a bit disappointed unless you're already fairly well known. Yes, you're going to have to sell yourself a bit to make this work! But that's often what separates the well-known artist from the artists nobody has heard of - it's not their talent or their skills, it's their ability and willingness to market themselves. You could be the best artist in the world, but if nobody knows your work, well... nobody will ever know your work.

I can hear you know, 'but what would I say?' and it's a good question. But if you stop and think, you'll be able to come up with a few different ideas that you can regularly use. First of all, you're probably maintaining a blog - and if you're not, you should be - so you can mention your latest blog post when you mail out to your adoring fans. You can also mention upcoming gallery shows, pieces you're working on, thoughts on art, experiments you're doing, and what's next for your artistic career. Just make sure you don't over-contact people! That's one of the fastest ways to make them unsubscribe. Try to contact them at least once a month, to make sure you stay on their artistic radar, but don't contact them too much more than that unless you have some really exciting and important news. Good luck and happy emailing!

Posted on August 27th 2014 on 01:07pm
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