Email Marketing for Artists
Wednesday 27th August 2014
Like oil and water, artists and email rarely mix. It's a serious problem, because email marketing is one of the best ways to make sure that your adoring public knows what's happening in your artistic life, and what they can look forwards to in the future. Many artists think they don't know have the know-how to use email as an effective outreach tool, or that nobody would want to read their emails. This may have been true 10 years ago, but in 2014, it couldn't be farther from the truth. You've already realized that you need a website to keep yourself going - adding an email signup system isn't very difficult once you've mastered your own website.
I can hear you know, 'but what would I say?' and it's a good question. But if you stop and think, you'll be able to come up with a few different ideas that you can regularly use. First of all, you're probably maintaining a blog - and if you're not, you should be - so you can mention your latest blog post when you mail out to your adoring fans. You can also mention upcoming gallery shows, pieces you're working on, thoughts on art, experiments you're doing, and what's next for your artistic career. Just make sure you don't over-contact people! That's one of the fastest ways to make them unsubscribe. Try to contact them at least once a month, to make sure you stay on their artistic radar, but don't contact them too much more than that unless you have some really exciting and important news. Good luck and happy emailing!
