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Label: skills

Tuesday 05th November 2013Important Skills for Online Art Sales

We artists are a complicated bunch, without a doubt. Passionate, creative and sometimes mercurial to a fault, these traits are nevertheless what drive us to become artists in the first place. When it finally comes time to sell our work, however, things can get far more complicated than most of us are prepared for. The skills that make us great artists don't necessarily also make us appealing to art buyers. Some of us are naturally good at liaising with buys, and some of us lucky enough to overcome our foibles based on raw talent alone, but some of us (ok, a lot of us) have to actively work at making sales.
One of the most important things for artists to embrace is the power of networking. I know that it sounds a bit like business jargon, but really what it comes down to is the ability to make useful human connections. A great many artists are introverts, which can make it an agony to put ourselves out there in the public sphere, but it's important to bite the bullet and get used to it. Few famous artists can get away with being recluses, and fewer still can become famous from seclusion. Get out there and promote yourself, whether it's online or in the real world, and you'll start to raise your profile even as you gain confidence.

Hand in hand with self-promotion goes the ability to write well about your work. This is doubly true for those who are shy about in-person self-promotion, as the ideas are the most important part. If potential buyers don't understand your vision or where you're coming from, they're going to wander off in favour of an artist who can speak fluently about their own work. It takes practice, for many of us, but the practice is worth it - and if you publish everything you write online, you'll probably start seeing some SEO and traffic benefits as well!

When you go through both of these steps, it's important to think about how you present yourself. Again, I hate to fall back on business speak as business is often such a dirty word in the art community, but you have to accept the fact that good sales come from clever business skills as much as - or more than - raw talent. Consider your personal branding - in effect, the personality you present to the world. People know Andy Warhol as much for his personality as much as his art; the same applies to Salvador Dali and a host of other famous artists. That's not to say you should grow a funny moustache (although who knows, it might help) or dye your hair platinum blonde, but starting to become aware of how others perceive you can make a huge difference in your sales.

Posted on November 05th 2013 on 07:41pm
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Labels: sales, skills, tips
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