Important Skills for Online Art Sales
Tuesday 05th November 2013
We artists are a complicated bunch, without a doubt. Passionate, creative and sometimes mercurial to a fault, these traits are nevertheless what drive us to become artists in the first place. When it finally comes time to sell our work, however, things can get far more complicated than most of us are prepared for. The skills that make us great artists don't necessarily also make us appealing to art buyers. Some of us are naturally good at liaising with buys, and some of us lucky enough to overcome our foibles based on raw talent alone, but some of us (ok, a lot of us) have to actively work at making sales.
When you go through both of these steps, it's important to think about how you present yourself. Again, I hate to fall back on business speak as business is often such a dirty word in the art community, but you have to accept the fact that good sales come from clever business skills as much as - or more than - raw talent. Consider your personal branding - in effect, the personality you present to the world. People know Andy Warhol as much for his personality as much as his art; the same applies to Salvador Dali and a host of other famous artists. That's not to say you should grow a funny moustache (although who knows, it might help) or dye your hair platinum blonde, but starting to become aware of how others perceive you can make a huge difference in your sales.
