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How to Stand Out from the Pack

Friday 22nd November 2013

One of the things that staggers most artists who are getting their start in online art sales is the sheer overwhelming number of other artists who are already out there creating. We all react in different ways - some shrink away from the idea, some don't care, and some view it as a challenge. No matter how you handle it, however, there are some great ways to make yourself stand out from the pack that modern digital art sales has become.

We've covered a lot of tips about how to actually get eyes on your work already - so be sure to check out those posts if you haven't already. We cover some great tips on SEO for artists, specifically related to your Gallereo page, how to leverage social networking and your Gallereo blog to create a fanbase, and other essentials for the digital age. But standing out in a crowd is more than just getting people to look at your work - it truly comes from two main elements, and they both start with embracing art completely and utterly into your life. So if you haven't done that, go for it - we'll wait.

Probably the most important thing that will help you stand out (and further develop your own artistic sensibilities at the same time) is living, breathing and eating art every day. If 'artist' isn't your day job, it can be a bit more difficult, but it's absolutely essential that you immerse yourself in the art world. Getting a sense of what else is out there, what's contemporary, what's reactionary, and what's innovative - no matter what your style or medium or sensibility is - will help you figure out where you want to go and how you can differentiate yourself from everyone else.

Equally important is to not be intimidated by the flood of work that some artists post online. Instead of posting every single piece that you do, ensure that you're showing only your very best work that represents who you are as an artist. Figure out what it is that makes you different, or even what it is you want to make you different, and highlight that aspect of your work. You'll find that your own uniquely individual style will start to emerge, the more you start to embrace both the art world as a whole and your own personal desires.

Posted on November 22nd 2013 on 07:43pm
Labels: , artists, tips

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