Friday 29th November 2013
One of the best tools for your Gallereo page is the blog feature. You've probably heard us urging you on to use it, but perhaps you're holding back for some reason. Not every artist takes to writing, and some truly hate it, but a well-written blog really can make the difference between making a few sales and more dynamic success. One of the most common problems non-writers struggle with when starting out, though, is what to write about. Hopefully, this post will inspire you to take your blog out there and turn it into a fun, exciting project that stops being a chore and starts being a great tool for your art sales.
The most important thing to do with your blog is to write about things that interest you. Even if you're not the best writer in the world, your readers will be able to tell that you care about the things you're posting about, and it will resonate with them and they'll want to come back. Passion helps your natural 'voice' to come out in your words, and you'll see the benefits of it almost instantly, as you grow to enjoy it.
You've probably already embraced the art world fully into your life - most artists don't work in a vacuum, they live and breathe art even if they have to deal with a day job. When you're on the net or out in your hometown, keep an eye out for things that inspire you. Listen to what speaks to you, and use that as the kernel for a post. It doesn't have to be a thousand word essay on the relative merits of modern expressionism (although kudos if that's what inspires you) - even a simple image can reach out and touch people.
If that doesn't work for you, or you've already tried it, remember to talk about you. While you don't want every post to be about you or your artwork, it is your blog and you should be using it to inform your readers about what's happening. Are you excited about a piece you just finished? Share that excitement with us. Are you struggling with a piece that's been in your studio for months that just won't end? Tell us about it, and maybe your readers will provide you with the inspiration and encouragement you need to finish it up.
Above all else, make your blog reflect who you are as an artist. If you're not sure who that is, exactly, then try using your blog as a tool to help you figure it out. What would you want to post? What would you want to read about? What do you see that makes you want to turn to the person next to you to share it with them? That's what your blog should be about. Enjoy!
Posted on November 29th 2013 on 10:56pm
