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Label: selling art online

Wednesday 15th December 2010The Benefits of Selling Fine Art Online

The practice of selling art online has become increasingly popular in recent years due to the buoyancy of the online market and the fact that the cost effectiveness of selling online proves to be just as competitive, and even more profitable than trying to sell via a traditional bricks and mortar business model. 
 
Firstly, the price of obtaining an online exhibition or portfolio space, as opposed to that of a physical gallery space, is certainly more cost effective and 'hanging' the work out there for people to see definitely take a lot less time - time that you can put into marketing that work. 
 
Selling art online also offers you a higher margin on the sale of your artwork. You don't have to put that money into rent, heating bills, electricity bills or paying for staff. To take it to the extreme, you don't even have to get out of bed to update your art gallery website so no paying for commuting and no battling rush hour traffic to meet the expected opening times of a traditional gallery space.
 
In talking about gallery times - a physical space is generally restricted to regular opening times, whereas an artist website ensures that you are open 24 hours a day, 7 days a week, 52 weeks of the year. 
 
All that being said, it's not enough to build an artist website and expect the sales to come flooding in - that's not how the internet works, and it definitely isn't how the art world works. Selling art online will take dedication to marketing and a great deal of communication with potential collectors or interested parties. 
 
You should make an effort to be as descriptive as you can on your artist website to encourage trust and comfort amongst your audience. It is also wise that you think about the keywords that you use to describe your work as this will be useful for search engine optimisation. We have already put together a few blog posts on search engine optimisation, so take a read to find out more. 
 
To make the best use of the benefits of selling online you should aim to get to grips with how the internet works in terms of people finding your website, and how people behave when they visit your site. Then do your best to create an artist website that looks good, works well and offers your visitors just what they are looking for. 
 
To be successful in selling art online, you have to drop the penny somewhere between having a great website that showcases your work and the marketing activities surrounding that website that will let the world know who you are. Having confidence in your artwork and your website so that you can promote it to the best of your ability is the first step in becoming successful at selling online. 
 
Stay tuned for a blog post about potential places for marketing your artist website, and how to go about having your site featured there.
 
 
 

Posted on December 15th 2010 on 07:59pm
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Saturday 28th August 2010Selling Art Online, Legitimately Of Course...

Anyone taking a peek at the Art Newspaper online this week will no doubt have come across the interesting article on the two UK forgers who have been fraudulently selling art online; claiming it to be the work of anonymous graffiti artist Banksy. 
 
The two men were given suspended sentences by the Kingston Crown Court in West London after pleading guilty to conspiracy to defraud back in July. The pair, who still had 60 fakes stashed at their homes, have also been banned from selling anything online for the next five years. Around a further 60 works were recovered from victims of the pair, with the whole stock pile of works valued at £200,000 if they had been the real deal.
 
Online fraud is far from limited to the sale of art, in fact there are very few things online that haven't been, or can't be approached in a fraudulent manner, but it is something that people should think about when purchasing art online.  In this case, the fraudsters also made life a little easier for themselves by selecting the work of an artist who remains completely anonymous while also fairly prolific. 
 
Selling art online, much like anything else, is very much to do with the trust and comfort levels that can be achieved through the website, and the relationship that you develop with your potential customers. The majority of the artists that we work with here at Gallereo are selling their own artwork online, rather than that of someone else, and so are very tuned into building relationships and promoting themselves and their work in a good light. 
 
Here are just some of the things that you can do on your portfolio website to encourage trust and let your potential customers and collectors know more about your work:
 
1) Provide as much information about yourself as you can. Offer your educational or artistic background, and let people know what your goals or aims are as an artist. If people want to buy or collect your work, this sort of information is often very interesting to them and it will develop a sense of connection between you.
 
2) Make sure you describe your work fully, including information about material, condition, edition size, year of creation, where you have exhibited it and so on. Again this builds a sense of the customer / collector knowing you as a person, and not just an anonymous person behind a distant computer screen.
 
3) Offer full contact details so that people can get in touch with you. If people have questions, or develop a genuine interest in your work then they may want to find out more or make a studio visit. Also, just speaking in terms of the internet, a lack of contact details can arouse suspicion, so at least have an email address up there or a contact form for people to fill in.
 
4) Put the best images that you can out there. If you make and sell paintings, prints or sculpture, getting a good photograph of the work can be tricky unless you have the right equipment and set up. Good pictures of your work will really make a difference in how you are perceived online. 
 

Posted on August 28th 2010 on 04:33pm
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Wednesday 23rd June 2010Selling Art Online

Want some extra advice or information about how to get the most out of selling art online and generally getting by as an artist? Here are a few books we've found that could help:
 
The Internet for Artists: A Guide to Exhibiting and Selling Your Work on the Web
A book covering the ins and outs of trying to sell online.
 
How to Survive and Prosper as an Artist
Some good practical advice for artists. It has been noted that most of the spcific references to law, grants etc are American based, but that the general advice is fit for all. 

Artist's Guide to Selling Work
Anabella Ruston has written a couple of quality books about the best ways to go about marketing and selling art. The book covers all from looking at pricing your work, terms and conditions of sale, as well as specifically covering website and internet sales.
 
The Business of Being an Artist
This book looks at the experiences of dozens of practicing artists, alongside expert advice, to provide a guide to surviving day to dat life as a professional artist. 
 
How to Make Money as an Artist
A book on how to present yourself and how to present your work in order to be financially successful as an artist.

Posted on June 23rd 2010 on 08:57pm
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