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Label: writing

Friday 28th August 2015Here's the Artist Statement

It's probably fair to say that most artists hate to write. There are the exceptions, of course, those lucky few who have talents that bridge the multiple medium divide, but they are far from the rule. It's unfortunate that so much of the value of a piece of work is generated by the story behind it, when artists tend to be loathe to commit it to paper - or at least, to commit it to paper in a manner that is in any way sensible or understandable to the general collector. There is a certain joy in writing art-speek, the tangled mesh of intricate phraseology and vague aesthetic theories that tend to comprise most artist statements, but not everyone is equally adept at it. So why bother?

A new website has come to our attention, one with a cheeky purpose on the surface and a possibly inspiring purpose hidden beneath. Called the 'artybollocks generator', it does more or less what it says on the tin: it will use algorithms and a database of art-speek and aesthetic theory terms to generate an artist statement for you. The particular gem we received on our first visit runs as follows:
 
My work explores the relationship between acquired synesthesia and recycling culture.
With influences as diverse as Wittgenstein and Andy Warhol, new tensions are crafted from both explicit and implicit discourse.
Ever since I was a postgraduate I have been fascinated by the theoretical limits of the universe. What starts out as yearning soon becomes corroded into a dialectic of lust, leaving only a sense of unreality and the inevitability of a new understanding.
As intermittent forms become clarified through emergent and repetitive practice, the viewer is left with a tribute to the inaccuracies of our future.

By the time you reach the end, your eyes may be starting to go slightly crossed as you try to unravel the sense out of what is, in fact, complete gibberish invented by a machine. But to the unenlightened, it sure sounds good. In fact, it sounds so good that it leads us to the hidden purpose behind this post: next time you're stuck on where to go next, try visiting the artybollocks generator. Click through a few times to generate a nonsensical artist statement that appeals to you, and get to work creating the pieces described by the algorithm. Through the most random of inspirations, you may find yourself creating something that's actually quite wonderful - and hey, at least the artist statement is already finished for you!

Check it out at http://www.artybollocks.com/ and have some fun next time you're stuck for ideas!

Posted on August 28th 2015 on 04:30pm
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Thursday 12th December 2013Using the Story Behind Your Art To Make Sales

For many artists, the most difficult thing they ever have to do is write about their own work. Even for those lucky few who are gifted with the talent to write, it can be a struggle to discuss their pieces. Somewhat irritatingly, though, writing about your art is one of the most certain ways to help boost your sales volume. Not only does it give your piece a huge SEO boost - not to mention a huge SEO boost for your Gallereo page as a whole - but it helps your readers and potential buyers connect with you on a basic human level, understanding who you are and how you got here.

Backstory is one of the many things that make art unique - and, therefore, more valuable. If you were considering two pieces to purchase, both of them executed with equally dazzling skill in similar styles and at similar price points, and you knew the story behind one of them and nothing about how the other was produced, which would you end up purchasing? Nine times out of ten, I'll bet you would buy the one with the story behind it. While there's something to be said for mystery, creative lineage has far more value to it.

So at this point, you may be thinking to yourself, 'But my pieces don't have good stories behind them!' - which, if you're honest, probably isn't true. This is one point where keeping a decently organized process book can really help you to remember the development of each of your pieces. Odds are, there is a pretty decent story behind each one, if only you can remember it. If, somehow, you feel there really isn't a story worth telling for each piece, then take a good hard look at yourself and your art career instead. People love reading about the plucky artist overcoming the odds and creating beauty out of a world of confusion, and while we don't all have an archetypal story to tell, any story is still miles better than no story.

There's another benefit besides the sales pitch to this process. Taking stock of where you were, where you are now and how you got here can be a huge wellspring of both creativity and self-confidence, two invaluable resources for any artist. Don't be afraid of writing - embrace your story, and use it to both empower you and drive you further ahead in your career.

Posted on December 12th 2013 on 11:56pm
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Wednesday 13th November 2013Tweak Your Artist Bio To Draw In Buyers

One of the most dreaded aspects of preparing a portfolio and setting up your Gallereo page for many artists is when it finally comes time to write your artist bio page. As many visual artists aren't nearly as comfortable with the written word as they are their own medium of choice, it can become a daunting proposition, and many artists wind up selling themselves short with either a poorly-written bio or simply not including information that people find interesting. Fortunately, we're here to give you some tips and pointers that will help ensure that your bio page shines just as much as your favourite masterpiece.

First of all, let's go over the typical and boring factual stuff. Now before you all groan, there's a good reason that this stuff is typical - people tend to want to know it, and they may even wonder at your reasoning if you decide not to include it. This includes things like any formal art school training you've had, how many years you've been working in your chosen medium, any gallery shows you may have had, awards you've won, and juried competitions you've won.

However, as any good artist knows, the most technically-excellent work is worthless if it doesn't have any flair or style that makes it appealing. Savour is what makes life worth living, and since this bio is all about your artistic life, you'll be doing yourself a disservice if you don't include some. Tell us about your inspirations, your passions, and what makes you do the things you do the way you do them, but do it in a way that's uniquely your own. Humanise your story. It will make you seem far more real to your potential buyers than a bulleted list of your education and accomplishments.

The crucial point to remember is that people aren't likely to want to read an entire essay about your artistic life (at least, not at this stage in your career). If you're inspired enough to write something in a long format, then by all means do so, but host it on a separate page and link to it from your bio page so that readers who want to dig deeper can, but those who just want the highlights don't have to read everything that ever happened to your artistic life.

This is where the crucial balance comes in - you have to entice your readers, hint at your motivations, draw a sketch of who you are - save the photorealistic oil painting of your life for another place and time.

Posted on November 13th 2013 on 04:09am
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Labels: sales, tips, writing
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