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Label: trends

Wednesday 19th February 2014Keeping Your Gallereo Page Looking Current

One of the most common mistakes made by artists who are new to the digital world make is also probably one of the most understandable ones. Not being zoomed in to the world of the web and the extremely rapid stylistic evolutions of digital design means that many artists are suddenly left with websites that look outdated and even antiquated to the public. The general web-going public may not be able to put their finger exactly on what seems 'off' about these sites, but the average art buyer is a little more savvy when it comes to current trends in design, and at the very least, they are deliberately conscious of what what they like and what they don't. This begs the question - when is it time to update your Gallereo page design?

Somewhat frustratingly, there isn't an easy answer to this question. Some people in the web design world offer a general rule of thumb that maintains updating your website every two years will allow you to stay on top of current trends, but considering the amount of time and effort that many people put into their sites, this isn't really practical. This is doubly true when (like most artists) you're not working with a professional web designer, and have to do the work yourself.

That being said, it's important to pay attention to the latest design trends to ensure that the contemporary feel of your website is maintained. Unless you're going for a specifically retro look, it's best to pay close attention to the design styles of some of the most popular websites to determine where they're going. For example, Apple's website design style used to correspond with their launch of the OSX operating system, featuring clean, rounded-glass styled buttons that leapt off the page in 3D.

In today's world, however, buttons like that tend to look a little over-designed and flashy, and the latest trend leans towards what is known as 'flat' design, with slight to minimal gradients on buttons and a greater emphasis on usability and clarity instead of needless flashiness. There is an added bonus to this recent emphasis, of course - clarity and well-planned sites are much, much  better at turning visitors into buyers.

Like the fashion world, design styles often seem cyclical, which can bring trends back around into vogue that were popular years ago and died out for a while. Even still, it's a long cycle, and while it may seem like forever, the web has only been around in earnest for a little over a decade - it's better to stay current with your Gallereo design in order to maximize your sales and attract the most visitors.

Posted on February 19th 2014 on 01:41am
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