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SEO Basics for Artists

Saturday 12th October 2013

Most of you have probably heard the acronym 'SEO' by now - but for those of you who haven't, it stands for 'search engine optimisation' and it's one of the most important aspects of online art sales. Search engines are responsible for a massive percentage of traffic for almost every website, and your Gallereo page is no exception. Unfortunately, many artists are not exactly sure how to take advantage of SEO techniques when it comes to their art sales, so we'll take you through some basic tips you can apply to boost your web presence. Even though the field of SEO is huge and constantly changing, these tips are fairly universal and not likely to change any time in the future.

The most important thing you need to realize is that text is the key to all good SEO. While it might seem obvious, it's crucial to remember that because all web searches are conducted via text, the more text you have associated with your images and your Gallereo page, the more often you'll appear in search results. Manipulating where your rankings appear is also important, but a bit outside the scope of this article - and we're focused on the basics here. This focus on the importance of text presents a few different opportunities.

First of all, be very careful how you title your work. If you name your artwork 'Untitled' and leave it at that, it's highly unlikely that anyone is going to find it. While I wouldn't presume to ask you to change the real title (or lack of title), for the purposes of your Gallereo page it's very helpful to add a brief bit of descriptive text after the actual title. Consider mentioning the subject matter, the medium you used, and perhaps even the general colour palette you worked with.

Next, ensure that you've filled out the description section fully. There's no need to include an entire essay on the piece, but be sure to discuss the elements you mentioned in your brief title description in longer detail. Include as much information as you can to help potential art buyers find your work, and include mentions of some popular search terms as well, such as 'contemporary art for sale' and so on - just be sure to integrate them naturally into sentences, as Google will penalise sites that it thinks are simply 'keyword stuffing' (ie: filling the entire page with search keywords and no real content).

Finally, and we mentioned this in our previous post, make good use of your Gallereo blog. It's a part of your subscription, and an incredibly valuable tool if you take the time to use it well. When you integrate it with your Facebook fan page, as every time someone shares it or 'Likes' it on Facebook, Google (and other search engines) will regard it even more highly.
Most of you have probably heard the acronym 'SEO' by now - but for those of you who haven't, it stands for 'search engine optimisation' and it's one of the most important aspects of online art sales. Search engines are responsible for a massive percentage of traffic for almost every website, and your Gallereo page is no exception. Unfortunately, many artists are not exactly sure how to take advantage of SEO techniques when it comes to their art sales, so we'll take you through some basic tips you can apply to boost your web presence. Even though the field of SEO is huge and constantly changing, these tips are fairly universal and not likely to change any time in the future.

The most important thing you need to realize is that text is the key to all good SEO. While it might seem obvious, it's crucial to remember that because all web searches are conducted via text, the more text you have associated with your images and your Gallereo page, the more often you'll appear in search results. Manipulating where your rankings appear is also important, but a bit outside the scope of this article - and we're focused on the basics here. This focus on the importance of text presents a few different opportunities.

First of all, be very careful how you title your work. If you name your artwork 'Untitled' and leave it at that, it's highly unlikely that anyone is going to find it. While I wouldn't presume to ask you to change the real title (or lack of title), for the purposes of your Gallereo page it's very helpful to add a brief bit of descriptive text after the actual title. Consider mentioning the subject matter, the medium you used, and perhaps even the general colour palette you worked with.

Next, ensure that you've filled out the description section fully. There's no need to include an entire essay on the piece, but be sure to discuss the elements you mentioned in your brief title description in longer detail. Include as much information as you can to help potential art buyers find your work, and include mentions of some popular search terms as well, such as 'contemporary art for sale' and so on - just be sure to integrate them naturally into sentences, as Google will penalise sites that it thinks are simply 'keyword stuffing' (ie: filling the entire page with search keywords and no real content).

Finally, and we mentioned this in our previous post, make good use of your Gallereo blog. It's a part of your subscription, and an incredibly valuable tool if you take the time to use it well. When you integrate it with your Facebook fan page, as every time someone shares it or 'Likes' it on Facebook, Google (and other search engines) will regard it even more highly.

Posted on October 12th 2013 on 05:39pm
Labels: seo, tips

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