Most artists, whether they enjoy art as a hobby and want to share their work with as many people as possible, or whether they are cruising to be the next Turner Prize winner, understand the need to have a website to show their work.
A website is the front line of attack for an artist. It gives space to display and sell work, to advertise exhibitions and events and to offer a direct line of constant contact to fans and collectors.
So step 1 - get a website. Then what? What else can you do to make that website a really effective tool?
Search engine optimisation (SEO) is the process of making your website more appealing to search engines like Google so that you are listed as high as possible in their rankings, and therefore are likely to get more visitors to your site.
SEO isn't rocket science, but it is time consuming, so to help you out, we're going to be listing basic things that you can do to optimise your website. Keep an eye on the SEO label in the labels box to the right for each of our updates.
Firstly, you may have noticed in your Gallereo admin pages, a tab called SEO Settings. We have made it really easy for you to set up SEO onsite by giving you all of the fields that you need to complete on these tabs. We'll start to take a look at these over the next week, as well as the importance of keywords.
If you're interested in finding out more right away, or want a comprehensive overview of SEO I can highly recommend
Search Engine Optimization for Dummies
. It certainly helped me to get to grips with everything!
