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Saturday 28th August 2010Selling Art Online, Legitimately Of Course...

Anyone taking a peek at the Art Newspaper online this week will no doubt have come across the interesting article on the two UK forgers who have been fraudulently selling art online; claiming it to be the work of anonymous graffiti artist Banksy. 
 
The two men were given suspended sentences by the Kingston Crown Court in West London after pleading guilty to conspiracy to defraud back in July. The pair, who still had 60 fakes stashed at their homes, have also been banned from selling anything online for the next five years. Around a further 60 works were recovered from victims of the pair, with the whole stock pile of works valued at £200,000 if they had been the real deal.
 
Online fraud is far from limited to the sale of art, in fact there are very few things online that haven't been, or can't be approached in a fraudulent manner, but it is something that people should think about when purchasing art online.  In this case, the fraudsters also made life a little easier for themselves by selecting the work of an artist who remains completely anonymous while also fairly prolific. 
 
Selling art online, much like anything else, is very much to do with the trust and comfort levels that can be achieved through the website, and the relationship that you develop with your potential customers. The majority of the artists that we work with here at Gallereo are selling their own artwork online, rather than that of someone else, and so are very tuned into building relationships and promoting themselves and their work in a good light. 
 
Here are just some of the things that you can do on your portfolio website to encourage trust and let your potential customers and collectors know more about your work:
 
1) Provide as much information about yourself as you can. Offer your educational or artistic background, and let people know what your goals or aims are as an artist. If people want to buy or collect your work, this sort of information is often very interesting to them and it will develop a sense of connection between you.
 
2) Make sure you describe your work fully, including information about material, condition, edition size, year of creation, where you have exhibited it and so on. Again this builds a sense of the customer / collector knowing you as a person, and not just an anonymous person behind a distant computer screen.
 
3) Offer full contact details so that people can get in touch with you. If people have questions, or develop a genuine interest in your work then they may want to find out more or make a studio visit. Also, just speaking in terms of the internet, a lack of contact details can arouse suspicion, so at least have an email address up there or a contact form for people to fill in.
 
4) Put the best images that you can out there. If you make and sell paintings, prints or sculpture, getting a good photograph of the work can be tricky unless you have the right equipment and set up. Good pictures of your work will really make a difference in how you are perceived online. 
 

Posted on August 28th 2010 on 04:33pm
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Saturday 21st August 2010Artwork that Goes With a Bang!

Throughout art history, artists have experimented with different materials and processes of making work; pushing creative boundaries and developing new ways of depicting and representing the world around us. Few methods of creating an artwork, however, could be said to be more exciting than that used by Chinese artist Cai Guo-Qiang. 
 
 
Working primarily with gun powder, Cai is famous for making explosive works, both sculpturally like in Transient Rainbow, as shown above, which was created on the banks of the river in New York in 2002, and also on paper, like this drawing for Transient Rainbow from the Museum of Modern Art's collection.
 
 
It has now been reported the Cai has been asked to create his first permanent, site-specific installation in a United States museum. The Museum of Fine Arts, Houston has commissioned Cai to create one of his signature gun powder drawings to line the walls of the Tin Tsung and Wei Fong Chao Arts of China Gallery, which will open at the MFAH this October.
 
The work will be created in a 25,000-square-foot warehouse in Houston in early October, ready for the opening of the gallery on the 17th. What makes the occasion even more special is that the creative process that Cai will go through will be open to the public for viewing.
 
For a little bit of a preview of just how Cai creates his artworks with a bang, take a look at this great video:
 

Posted on August 21st 2010 on 12:09am
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Saturday 14th August 2010Far From Being A Happy Snapper!

In an age where instant isn't fast enough, I was pleasantly surprised to come across the work of Michael Wesely earlier this week. In the digital age where anyone can pick up a camera and snap away until their heart is content it was interesting to get a kick back to some seriously dedicated photographic practices. 
 
Wesely is known for creating photographs that have gone through a very long exposure process, and by long I mean up to 3 years at a time. An amazing example of this being put to good use is on a project that lasted from 2001 to 2004. Wesely was invited by the Museum of Modern Art in New York, to document the re-development of the museum building on 53rd Street. Using four self-built pin hole cameras, placed around the building, Wesely documented the entire de-construction and re-construction process by leaving the shutters open for the whole 34 months.
 
 
 
These amazing images are incredibly interesting, revealing the passing of time in the city that never sleeps. The ghostly records of what was and what now is are really fascinating and certainly unique. 
 
Amongst Wesley's other projects of a similar nature are the building of Potsdamer Platz, which numerous photographs were taken on various timescales with some if the exposures taking place over more than two years. 
 
 
Wesely has also done interior projects like this one, of the office of Helmut Friedel which was created between 1996 and 1997.
 
 
If, like us, you are interested in finding out more about Wesely, you can visit his website, or purchase his book, Open Shutter , which was published by the Museum of Modern Art, NY.
 

Posted on August 14th 2010 on 11:19am
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Labels: photography

Saturday 07th August 2010BALTIC Centre for Contemporary Art - Major Exhibition of Anselm Kiefer

Anselm Kiefer was an incredibly interesting artistic character, as I'm sure anyone interested in his work can attest. We were pleased to hear that BALTIC have announced that they will be bringing a major exhibition of his work to the North-East of England.  (Gallereo day out!)
 
This marks the continuation of a great string of exhibitions at the BALTIC over the past few years that have brought some really amazing names, and some fantastic artworks to the region. At the moment there is an exhibition of John Cage's prints, drawings and watercolours; perhaps lesser known mediums for the American composer, writer and artist but nonetheless something different and well worth the visit. 
 
In recent years we have seen the likes of Sarah Sze, Damien Hirst, Jenny Holzer, Martin Parr, Yoko Ono, Yoshitomo Nara, Bharti Kher and Steve McQueen at BALTIC to name just a few.
 
This latest announcement will see one of the greatest European post-war painters going on display. The exhibition that is to be displayed over 2 floors of the BALTIC gallery space with cover a diverse range of work spanning four decades and including everything from paintings through to his monumental installations. 
 
Kiefer created a large body of work dealing with myth, history, theology, philosophy and literature, with much of his work being used a vehicles for him to come to terms with the history his home country, Germany. 
 
We look forward to visiting BALTIC to see Kiefers work, hopefully you can visit too!
 
Image: Anselm Kiefer, Sonnenblumen, 1995. Oil on Canvas

Posted on August 07th 2010 on 12:06pm
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