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Keywords for your artist or photographer website.

Saturday 03rd July 2010

We started off last week talking about SEO and how it can really push your website forward by helping you to draw as much traffic as possible. The first thing you should think about when it comes to SEO is your keywords and key phrases. These should be words that represent what you do and what you offer, and they should be as focused and unique as they can be. 
 
The idea is that you will use these keywords and phrases to target your audience, and your audience is people out there who are using the internet to search for the sort of things that you offer. 
 
An example could be that you are a landscape photographer who has a website where you display images of your local landscape, which happens to be the Lake District in Cumbria, UK. A very picturesque area! 
 
The sort of keywords you would be looking to use for your site would be things like:
  • Landscape photography Cumbria
  • Photographs of the Lake District
  • Lake District photographers UK
  • Cumbrian photographs
  • Photographs of the Cumbrian landscape
You get the idea. These are basically keywords and phrases targeting the same audience, but slightly varied to cover the varied way in which people may search for the subject matter. 
 
The overall aim here is to use these keywords throughout your website, both in your text and in your on-site SEO settings. This is so that search engines understand, and can see, that your website would be useful to anyone looking for that subject. 
 
A key thing to remember when trying to come up with your keywords is that there are likely to be a lot of other people targeting the same audience. Your job is to find keywords with a lot of traffic but not a lot of competition from other artist or photographer websites.
 
Google Adwords is primarily a tool for advertising on Google, but you can sign up for free and use their keyword tool to find out things like how many people have searched for a particular keyword and how high the competition level is. This can really help you to narrow down effective keywords. 
 
Our next SEO post will look at how to implement your keywords on your Gallereo website with the SEO tabs that we have created for you and in your site content. In the meantime, happy keyword hunting.

Posted on July 03rd 2010 on 12:08pm
Labels: photography

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