Friday 20th September 2013
Now that you've had a chance to go over our 'first steps' for artists working in the digital age, it's time to really dig down deep and highlight some of the best strategies you can use to make your artistic career a success. Once you've set up your Gallereo page, there are a number of things you can do to optimise it and ensure that your fans and potential customers can find your work. Let's look at some of the most helpful and effective tips!
One of the most important things - and one of the most regularly neglected things - that you can do is to ensure that your artwork is accompanied by good text descriptions. A good many art buyers will find your work through search engines like Google and Yahoo, so the more text you have on your pages, the more likely they are to find you. However, remember that it's important to use phrases and keywords in your descriptions that potential customers will actually be using in their search queries. Don't just talk about the intent behind the piece. Be descriptive about your general style, any famous artists who influenced the piece, and if it's a one-of-a-kind work, be sure to make it clear that the piece is still for sale. We'll go more in-depth into SEO for artists in another post, so be sure to stay tuned for that.
Social media is a buzzword that is thrown around a great deal these days, but with good reason: it really does work when it comes to promoting yourself and your work. We briefly discussed the value of social in our 'first steps' post, but it's important to take social media seriously. It gives you a way to keep your name and your work in the forefront of art buyers minds, and lets you instantly reach out to your fanbase when you've completed a new piece of work. Additionally, it allows you to get in touch with other artists, groups and collectives who can be extremely valuable assets when it comes to critiques, ideas and inspiration, not to mention group shows and other sales boosts. This is even more beneficial if you're not located in a big city with a thriving art scene, as you can reach out to other artists no matter where they are in the world.
Finally, it's important to remember that things might start off slower than you would hope. Selling artwork is never easy at the best of times, and it can take a while to gain popularity. While it's a great goal to have your work 'go viral' and become extremely widely shared and well-known, it can take time to accomplish this. It's important not to let the initial stages of selling online discourage you, as it can take sometimes take months to start seeing results from your self-promotion efforts. But if you stick with it, and follow our tips and tricks, you can almost be sure that you'll start gaining the reputation and sales that will make your art career a success.
Posted on September 20th 2013 on 03:36pm
