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The second edition of the
Future Generation Art Prize has been launched online, with a $100,000 reward up for grabs if you're an artist, under the age of 35.
The Future Generation Prize is funded by the Victor Pinchuk Foundation from the Ukraine, and aims to unearth a new artistic talent that can be advised and nurtured to succeed in today's art world.
Speaking at a conference earlier this month, Pinchuk (pictured above) said “With our prize, we don’t want to reward the past, but we want to inspire and present the future. We want to act as social investors into the arts. Our prize is the equivalent of an incubator or, if you wish, an accelerator for start-up businesses.”
Any artist, up to the age of 35, from anywhere in the world, can apply to win the $100,000 prize, a fact which was praised by Guggenheim Director Richard Armstrong, and member of the prize board, when he said that the award is “not only generous, it's efficient and egalitarian... Anyone with access to a computer can put his or her work on view and be considered.”
As well as being able to receive advice from the likes of Armstrong, there are also four established artists on the prize board, who are to act as mentors to the prize winner, namely; Jeff Koons, Damien Hirst, Andreas Gursky and Takashi Murakami.
The prize will hopefully give a potentially great artist, the means and support to reach their full potential, with the money going towards helping them do things that they maybe couldn't have before hand. The winner of the first Future Generation Prize was Brazilian artist, Cinthia Marcelle, who used the prize money to get more people involved in what she was doing, and to pay them better wages.
Anyone up to the age of 35 can apply online to be considered for the prize up until the 6th May 2012. You can do so by visiting the
Future Generation Art Prize website. You have to be in it, to win it, so give it a try, and good luck!
