Auction House Competition
Friday 13th June 2014The art world is famous for price tags as lofty as the masterpieces they represent. Staggering prices are commanded every time a famous work changes hands, and even the members of the public who aren't the target market are fascinated by the eye-popping sums. In the past, however, this type of big ticket sale has always been the province of the auction house; the Sotheby's, the Christie's, and occasionally a private sale brokered by a top-tier gallery. However, at the latest art fair in Basel (which we discussed previously in our post about the best cities for art lovers), an incredible challenge to the supremacy of the auction house has appeared.
So what does this really mean for the auction house world paradigm? In the long run, probably not a great deal. Art sales are a very unique type of commerce, and the auction house is unlikely to be completely replaced by the art fair, but it will definitely have to step aside to make room. There is little doubt that the snobbery traditionally associated with the auction house will push some away, but at the same time, it provides a different experience to the mad rush of the art fair. Even though digital downloads essentially killed the record store, a comparable situation isn't likely to occur in the art world. Art fairs and auction houses may be selling the same calibre of piece, but the experiences they offer are sufficiently different - and the demand for artwork so voracious - that they will likely co-exist for a long time to come yet.