A new report, put together by IBISWorld suggests that artists, and art dealers, with an online presence, are in a much stronger position to be more financially successful.
By having their own ecommerce website, artists are able to more easily take advantage of a growing trend in the consumer preferences to shop online.
Over the past 5 years, it has become far easier to shop and buy online, whether through ecommerce sites, or auction websites. The report from IBISWorld forecasts that the overarching ecommerce industry will continue to expand for at least the next 4 years. The report takes a close look at online art sales, and states that there has been a 3.4% increase in sales of artwork online since 2006. This too is thought to be on the right path to grow steadily over the next few years, as shopping online becomes more common place.
Furthermore, according to the IBISWorld report, the Online Art Sales industry was worth about $287.5 million in 2011 alone. This is an impressive figure, especially given the difficulties that bricks and mortar-based art businesses have been having in the past year or so.
The consistent increase in online art sales will undoubtedly be good news for artists who have their own website, and with the trend set to continue in coming years, any artists, dealers, and galleries without a website, are well advised to build an art-based website now in order to take advantage of the swing in the market.
For anyone that wants all of the finer details of the report, copies are available to purcahse from
IBISWorld, at a cost of $825.
