Welcome to 4D! With scents and kicks
Indefatigable seekers of thrills in cinema, as promised relatively recently by futurists who predicted, for example, the appearance of smells when watching TV programs, after the 3D format in cinemas and in television broadcasting at home, invented the newest format for showing films - in 4D.
We are talking about giving purely physical sensations when watching in specialized new cinemas, such as chairs with the ability to slightly "kick" an unsuspecting viewer.
Other special effects include the appearance of wind, fog, strobe lights and even smells, which, according to the online edition of the London Daily Mail, are synchronized with events and phenomena observed on the cinema screen using computer programs.
The inventor of cinema in 4D format is a South Korean company called CJ 4DPlex, which has already opened its office in Los Angeles, where computer programs for Hollywood blockbusters are already being successfully created.
South Koreans are planning to build their first 4D cinema in the American "glade" in New York.
If the experience turns out to be successful, then, according to the plan of the South Korean company, they will extend their initiative to European countries.
Meanwhile, at home in Seoul, the capital of South Korea, the inventors of 4D cinema software last week provided their original computer accompaniment to the country's animated martial arts film Kung Fu Panda.
While watching the movie, the audience's chairs, equipped with special "massage" motors, according to the testimony of the audience, "gave the sitters light blows to the kidney area or to the "fifth point", or seat, at the moment when the panda named Po received a poke or falling to the ground.
Then, as the events unfolded, bubbles began to float from the ceiling of the cinema, simulating the lights of pyrotechnic devices - fireworks exploding on the screen in the climactic part of the picture.
Some viewers were pleased with such innovations – it seemed to them that the effects and the pleasure they received from them were well worth the $16 that they had to pay for one ticket.
However, as the Daily Mail notes, films in 4D format, along with pleasures, cause negative feelings among some viewers.
So, some viewers complained that they "got wet" from water treatments while watching the latest, fourth episode of Pirates of the Caribbean: On Stranger Tides.
Worse, some movie fans were outraged that they even felt queasy and nauseous while watching the Hollywood blockbuster Transformers 3: The Dark Side of the Moon in 4D, because the prevailing smell in the cinema was the smell of burning rubber tires.
By the way, the pioneer is the very South Korean company CJ 4DPlex that transformed the Hollywood futuristic hit of 2009 "Avatar" by James Cameron from 3D to 4D.
The audience is said to literally revel in the effects accompanying the picture, inhaling, in particular, the amazing smells of explosives, or literally falling into a "trance" from the frightening and at the same time nerve-tickling sounds with the simultaneous feeling of the wind in the cinema during the fantastic flights of the characters.
Since the effect on compatriots turned out to be high and profitable, CJ 4DPlex is opening three more cinemas in Seoul, equipped in accordance with 4D requirements, where the audience seats, for example, will recline back, as if sending the viewer forward into the airspace.
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