Friday 23rd January 2015
The internet has been responsible for some of the biggest shakeups in supposedly firmly established industries - that's the nature of a disruptive technology. As we grow used to what it really means to have instant access to information from almost anywhere in the world, however, and as an entire generation grows up never having lived without the internet, its role as a disruptive technology is starting to draw to a close - at least, so it may seem.
Ever since the massive debut of eBay (and its partner Paypal, which made Elon Musk of SpaceX and Tesla the billionaire he is today), the auction world reeled as the possibilities of online auctioneering took hold in the public imagination and spread like wildfire. The more staid and formalized world of art auctions, secure in its market and its clientele, barely blinked - who was likely to spend $100 million on eBay?
Thanks to a new online auction house startup named Fine Art Bourse, or FAB, this may be all about to change. “We will go live with a truly global business”, founder and fine art auctioneer, Tim Goodman said. “This global presence will be unique to the online art industry,” he added.
With fee structures inherently designed to be rock-bottom compared to the more traditional auction houses - Sotheby's, Christie's and the like - they have a real chance of making some serious inroads into the auction market. “My target is to have 2 per cent of the market — about $280m — by year four.” An impressive initial goal, although still a rather long way off from the bigger players in the market.
Nevertheless, it will be interesting to see whether or not high-profile collectors and their agents are willing to engage with the newcomer startup, which has already raised $2 million in seed money for the initial round of funding, and is hoping to gain another $5.4 million to complete startup operations. The entire model is intended to be lean, and, in the words of Goodman, "humble", although it's hard to see how a multimillion dollar business can ever be considered humble. Perhaps that's a reflection of just how grandiose the other players are in the market, and an excellent indicator of the success FAB is likely to find by playing its own role as a disruptive technology.
Posted on January 23rd 2015 on 03:12pm